DNAI Engineering
Scaling before the AI era · Cable manufacturing · 5 years

Marposadkabel: revenue from ₽400M to ₽2B in 5 years with growing profitability

A manufacturing scaling case: in five years the Marposadkabel cable plant grew from ₽400M to over ₽2B in revenue, while profitability rose from 7% to 9%. A family-run plant became a company run by a team: a CEO, a commercial director and a head of sales were hired.

Published · Breakdown by Anton Ro Baten

Case at a glance

Company
Marposadkabel, cable products manufacturing
Scale
₽400M in revenue at the start
Request
Grow revenue and profitability on the basis of a management team
Timeline
5 years
Status
Project completed · the company keeps growing year on year
  • ×5
    revenue: ₽400M → ₽2B+
  • 7 → 9%
    profitability
  • 3
    key executives hired

Point A: where they started

  • ₽400M in revenue from the existing client base.
  • Profitability of 7%.
  • A family-run plant without a management team in key positions.

What we did

  1. A management team

    A CEO, a commercial director and a head of sales were hired.

  2. Financial management

    Regular budgeting and controlling.

  3. Org structure

    From a family-run plant to a business run by a team, with a clear structure and a strong finance function.

  4. Production growth

    Production and the product line were expanded.

Point B: results

MetricResult
Revenue₽400M → over ₽2B in the latest year · ×5
Profitability7% → 9% (target)
Management teamCEO, commercial director, head of sales

Profitability grew despite fivefold scaling.

Takeaways for your business

  1. Multiplying scale does not have to eat into profitability if the finance function grows along with turnover.
  2. A family business grows further when a hired team takes the key positions.
  3. Budgeting and controlling are the foundation production growth rests on.

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