DNAI Engineering
Scaling before the AI era · Education & gaming · 1.5 years

Scaling NovaVi: revenue ×3.3 and profit ×5.5 in a year and a half

A business scaling case at NovaVi, a company in education and gaming. In a year and a half revenue grew from $90K to $300K a month, profit from $20K to $110K, and the team from 15 to 40 people. This project predates the AI era: the management system was built by hand — org chart, metrics, a regular management cadence.

Published · Breakdown by Anton Ro Baten

Case at a glance

Company
NovaVi, education and gaming
Scale
Revenue of $90K a month · a team of 15 at the start
Request
A fragmented management system lacking the tools for further growth
Timeline
1.5 years
Status
Project completed · video testimonial from the co-founder
  • ×3.3
    revenue: $90K → $300K a month
  • ×5.5
    profit: $20K → $110K a month
  • 15 → 40
    people on the team
  • 35%
    margin after the unit economics were rebuilt

Point A: where they started

  • Revenue of $90K a month, net profit of $20K a month.
  • The management system was fragmented: many tools needed for further growth were missing.
  • A team of 15 people.

What we did

  1. An end-to-end management system

    Strategy, values, org chart, a balanced scorecard, regulations, finance, meetings, a hiring process, delegation, operational planning.

  2. The team organized by functional zones

    The team was restructured from 15 to 40 people by functional zones — with an org chart and metrics.

  3. A weekly cycle

    Planning meetings, weekly goals and reporting — the rhythm in which the team checks itself against its goals.

  4. Unit economics

    The product economics were rebuilt around customer retention, reaching a 35% margin.

  5. An internal education product

    Training that used to be a cost center was turned into a product that brings in profit.

Point B: results

MetricResult
Revenue$90K a month → $300K a month · ×3.3
Net profit$20K a month → $110K a month · ×5.5
Team15 people → 40 people
Margin35%

Profit grew faster than revenue: a management system scales the margin, not just the turnover.

In their own words

Video testimonial from the NovaVi co-founder — on Telegram (in Russian)

Takeaways for your business

  1. A management system scales the margin, not just the turnover: here profit grew 5.5× while revenue grew 3.3×.
  2. A weekly cycle — planning meetings, goals, reporting — is the rhythm on which the team grew from 15 to 40 people.
  3. A cost center can become a product: here internal training became a source of profit.
  4. Today we build the same methodology into an AI environment: metrics, regulations and reporting live in one place with the company’s data.

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