DNAI Engineering
Scaling before the AI era · Roofing services, Latvia · 2 years

Roofmaster: revenue ×2, profit ×2.5 and an owner out of day-to-day operations

The Roofmaster case — a roofing company from Latvia — is about how an owner steps out of day-to-day operations without losing momentum. In the first year revenue doubled and net profit grew 2.5 times. Over two years the company came through the pandemic with no layoffs and entered Estonia and Norway, and the owner got his family time back.

Published · Breakdown by Anton Ro Baten

Case at a glance

Company
Roofmaster, roofing services, Latvia
Scale
A roofing company in the Latvian market
Request
A strategic and operational management system; get through the pandemic keeping the team and the growth
Timeline
2 years
Status
Project completed · video testimonial from the founder
  • ×2
    revenue in the first year
  • ×2.5
    net profit in the first year
  • 2
    new markets: Estonia and Norway
  • 0
    layoffs during the pandemic

Point A: where they started

  • There was no strategic or operational management system.
  • The owner was in day-to-day operations every day.
  • The pandemic was ahead: the company had to get through it keeping its team and its numbers.

What we did

  1. A COO

    We found and onboarded a strong deputy who took over day-to-day operations.

  2. A hiring system

    A path from job posting to onboarding a new employee.

  3. Strategic and operational management

    A system that runs without the owner’s daily involvement.

  4. A crisis plan

    A financial cushion and diversification let the company get through the pandemic with no layoffs.

  5. New markets

    Entry into Estonia and Norway together with local partners.

Point B: results

MetricResult
Revenue in the first year×2
Net profit in the first year×2.5
MarketsLatvia → Latvia, Estonia, Norway
Team during the pandemickept, no layoffs
Owner’s timefreed up — for family and personal growth

In their own words

Video testimonial from the Roofmaster founder — on Telegram (in Russian)

Takeaways for your business

  1. An owner leaves day-to-day operations through strong deputies and a hiring system, not by handing out tasks.
  2. A financial cushion and diversification are what get a company through a crisis without layoffs.
  3. New markets open faster with local partners.
  4. Today we build the same management system into an AI environment — deputies and the owner work in one place with the company’s data.

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